Thematic: Overview

Thematic is a tool used to piece together large, powerful images, and sometimes small amounts of text, in order to fulfill its purpose of telling a visual story and taking viewers on a journey using photographs. The use of Thematic is open to all and is free of charge, which gives it a very broad audience; however, I believe its complexity of design techniques looks to focus more towards a crowd of professional designers, photographers, architects, and the visually and spatially savvy. In comparison to other mainstream tools and interfaces, it fits in best in a photography, photo-editor, and in-part, social media, genre, and is most similar to Instagram. Like Instagram, Thematic is completely photograph and image based in its context, which is apparent right from the start of using the tool as it prompts users to upload up to 20 of their own photos. While Instagram advertises, “Capture and Share the World’s Moments,” conversely, Thematic states “Tell Your Story With Thematic: Using your own photos, it’s free and easy to share,” which you can see on the screenshot of Thematic’s homepage below.

Thematic Welcome Page

The creators, or authors, of Thematic are made up of a team of three expert designers, software developers, IT gurus, architects, and business men who have experience working with brands such as Nike, Apple, LG, Hasbro, and more. The team is made up of James Salanitri, Erick Gaston, and Andrey Anisimov, and users have the opportunity to learn more about each of them by viewing the “Team Thematic” page, which is screenshotted below. Each of the authors has their own personal Thematic account and allow users to follow them. Although Thematic is open and promoted for everyone to use, I believe the authors catered the tool so that its use would be best fit for those with high design IQs, similar to themselves.

Team Thematic

Using Thematic in its basic form is very simple for any user. First, users must create an account by either using their email, choosing a username, and creating a password, or by joining using their Facebook account, as you can see in the screenshot of the “Get Started” page.

Join Thematic!

Once users have joined and created an account, they may begin making their own Thematic story on the “Create a Story” page (view screenshot below). To begin creating a story, users are prompted to upload up to 20 photos either from their own computer or from Dropbox.

Create a Story and Upload Photos

Once the photos are uploaded, users have the ability to move around and arrange the photos in whatever order they wish. Additionally, they have the option of adding titles, subtitles, or text to each of the photos. Users also have the opportunity to change the colors of the titles and text, as you can see in the screenshot below.

Creating Your Own Story

Finally, once all the photos are arranged in the proper order and all necessary titles and text have been added, users can choose whether they would like their story to be shared publicly or privately. And, the last step, click “Done”! The story will be automatically created and will be ready to be viewed and shared with the appropriate audiences! The screenshot below is an example of a finished Thematic story that I created.

Final Product

As you can see in the following screenshot, similar to Instagram and other social networks, all completed stories on Thematic are open to Comments, Likes, and Shares between users.

Comment, Like, Share

Now that you have a basic understanding of the Thematic and its background, lets move on to learn more about its design and its modes of communication.

Previous: Interrogate An Interface — Next: Design & Modes of Communication

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